News
July 5, 2016Colonie Center Wins Gold Award in ICSC’s 2016 U.S. MAXI Awards
The International Council of Shopping Centers (ICSC) has announced the winners of the 2016 U.S. MAXI Awards, highlighting the retail real estate industry’s most innovative events, programs and technologies that added value to shopping centers across the country. ICSC honored the winners during RECon, the global retail real estate convention in Las Vegas.
ICSC has named Colonie Center in Albany New York as a Gold Award winner for excellence in the NOI Enhancement Partnership Marketing/Sponsorship category. The award recipients outpaced the competition across the categories of leasing, marketing/sponsorship and operations/overall.
The winning entry, “MVP Health Care® Goes Retail” is a multi-dimensional retail effort including traditional advertising elements as well as a unique kiosk-type structure designed to be flexible enough to accommodate private meetings with consumers during health insurance open enrollment periods.
The space offers seating for individuals with embedded charging stations and an oversized video wall, providing a ‘digital billboard’ for key healthcare messages. Additionally, the brand elements are carried throughout the area with escalator and column wraps as well as banners, floor decal and dedicated iPad work stations. MVP Health Care® is also providing a source of great events at the mall including the “Striders Walking Club” with a map of designated routes in the mall to help count your steps and inspire healthy activities.
“It was a decision on our part to make a commitment to meet people where they are,” said MVP President and CEO Denise Gonick. “It has been great to partner with the team at Colonie Center. When you think about how much time people spend at the mall to shop, or for entertainment, whether it’s going to the movies or going to dinner, plus it’s the employees too, who might be interested to get answers to their questions about health insurance.”
The MVP Health Care® advertising package was custom designed for the health insurance provider for maximum visibility, impact and relatability. The opportunity to gain brand awareness while adding services and programming to Colonie Center shoppers is a win for both the insurance provider and the mall.
“Offering one-of-a-kind advertising opportunities which meet the needs of our partners and create dynamic new ways to use our inventory is what makes the process unique here at Colonie Center,” said Susan Spaccarelli, Business Development Manager. “By fashioning the way we offer advertising space and opportunities we are creating long-lasting community partnerships, not just client relationships.”
In July of 2016, Cap Com Federal Credit Union will be the next Capital Region business to delve into the retail market. “Cap Com Federal Credit Union is a leader in their industry and will bring a creative and engaging partnership to Colonie Center. With programming that goes beyond that of your average hometown bank, we are excited to see what they will bring to the center and our shoppers,” said Spaccarelli.
The MVP Health Care® kiosk is located on the lower level near the center court elevator and is open: Tuesday, 10am-2pm; and Wednesday and Thursday 2pm to 6pm.
