News
June 1, 2016Berkshire Bank Named “Community Champion” Receives Eight Financial Marketing Awards
Berkshire Bank, America’s Most Exciting Bank® and The Berkshire Bank Foundation are excited to announce that they were honored with eight Financial Marketing Awards for their work in the community and leading edge products. The Bank received the following prestigious awards:
Community Champion Award, Gold – for their overall philanthropic work
Civic Involvement Award, Gold – for their nationally acclaimed XTEAM Employee Volunteer Program
Brand Award, Bronze – for their unveiling of the X Identifier
Brand Award, Bronze – for their work with Firestone Financial, a Berkshire Bank Company branding
Deposit Award, Gold – for their Bank@Work products
Loan Award, Gold – for their Credit Cards For Whatever Your Need campaign
Public Relations Award, Gold –for their release of The Sum quarterly newsletter
Internal Marketing Award, Gold – for their internal employee communications, including newsletter, email blasts and volunteer website
All Awards were presented at a ceremony at the Hyatt Regency in Newport, Rhode Island on Thursday, May 12, 2016.
The awards from the Financial Marketing Association are the oldest and most esteemed financial marketing awards in New England. The program searches the region for the finest in bank, mortgage and credit union marketing initiatives, as well as community contribution.
The Brand, Deposit, Loan, Public Relations and Internal Marketing Awards identify Berkshire Bank as a brand leader with a community oriented approach. The X identifier branding is a visual representation of the Bank’s unique culture and approach; it underscores the commitment to performance and to delivering a highly-personal and engaging banking experience. With innovative programs, a new model of branch banking and expanded geographic footprint, the identifier reflects how far the Bank has come and where it plans to go in the future. The awards demonstrate and reinforce Berkshire Bank’s desire to help customers find life’s exciting moments.
Berkshire Bank and its Foundation were recognized as Gold award winners in the Community Champion and Civic Involvement categories, recognizing the charitable giving, XTEAM employee volunteer program, scholarship program, in kind donations and overall impact that the Foundation has on communities across its footprint. Distinguishing the XTEAM Employee Volunteer Program, which provides employees with paid time off to volunteer during regular business hours, notes the extensive employee involvement and innovative program strategy.
