News
July 10, 2023WMHT Public Media Welcomes Michele Desrosiers as Vice President, Marketing and Communications
Proven marketing strategist and direct marketing leader in the performing arts, business and technology sectors to spearhead efforts to build WMHT’s regional awareness and engagement
Albany, NY – WMHT Public Media, a multichannel public communications organization serving Eastern New York and Western New England, today announced the appointment of Michele Desrosiers as Vice President, Marketing and Communications. With more than 15 years of marketing and operations leadership in the nonprofit performing arts, corporate finance and technology sectors, she will spearhead efforts to build WMHT’s regional profile, increase its public awareness and presence, and drive community engagement and partnerships.
Most recently, Desrosiers served as Vice President of Engagement Strategy for Goldman Sachs Ayco Personal Financial Management. Prior to that, as Chief Marketing Officer at Saratoga Performing Arts Center, she devised marketing strategies and campaigns to promote premium residencies such as the New York City Ballet and Philadelphia Orchestra, and major musical events including the Freihofer’s Saratoga Jazz Festival. And, as Managing Director of Capital Repertory Theatre, she was an integral part of the leadership team that developed a management agreement with Proctors Theatre.
In addition, Desrosiers has been serving as Co-Chair of WMHT’s Community Advisory Board, which evaluates how programming and policies align with the educational and cultural needs of its communities, and makes recommendations to further those goals.
“We are delighted to welcome Michele Desrosiers to the talented senior management team at WMHT,” said Anthony Hayes, President and CEO of WMHT Public Media. “With proven marketing expertise, a passion for public media, and a track record of success, Michele will play a critical role in building regional awareness of WMHT, growing engagement with our audiences, and enhancing our ability to educate, enlighten, entertain and enrich the communities we serve.”
Among other initiatives, Desrosiers will immediately begin planning and preparation for a first-ever listening tour, during which Hayes will travel throughout WMHT’s coverage area to hear directly from viewers, listeners, members, donors and residents. The tour is designed to solicit input and feedback on how WMHT can best serve the needs of people and communities across the region.
“I am thrilled to join WMHT Public Media, and excited for the opportunity to help build awareness, engagement, and impact throughout the communities we serve,” said Desrosiers. “With a robust menu of local and national content, multiple platforms on which to deliver it, and a commitment to growing and diversifying our audience, this is a particularly exciting time to join an organization that plays a vital role in our region.”
Desrosiers has previously held marketing roles at IEEE GlobalSpec, Pitney Bowes Software, and Amsterdam Printing. She also served as Chief Marketing Officer of her own marketing consultancy, Crescendo Integrated Marketing, working with a variety of business and nonprofit clients. She earned her bachelor’s degree from the University of Southern California, and her Master of Business Administration (MBA) in Marketing from National University in San Diego, CA.
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About WMHT Public Media
Serving Eastern New York and Western New England, WMHT Public Media is the only locally owned, nonprofit, multichannel public communications organization that reaches beyond the traditional broadcasting model to act as a leader by convening arts, culture, learning and civic interests. WMHT focuses on Community, Culture and Connections by providing entertainment, enrichment and engagement through television, radio, digital media, and educational services. Services include WMHT-DT (17.1), WMHT-Create (17.2), WMHT-World (17.3), WMHT PBS Kids (17.4), WMHT-FM 89.1 & WRHV-FM 88.7 (classical public radio), and WEXT Radio 97.7/106.1 (AAA public radio). WMHT also operates RISE, a radio reading service for the blind and print disabled.
