News

Toys“R”Us® Brings the Magic of Play This Holiday Season with the Opening of a Holiday Shop at Crossgates

Just in time for the holidays, Toys“R”Us is opening a new shop at Crossgates, bringing the joy and excitement of Toys“R”Us to kids and families in the Capital Region. Operated by Go! Retail Group, the new shop offers a smaller, easy-to-shop Toys“R”Us experience, with a curated assortment of popular toys and brands including LEGO, Barbie, Hot Wheels, NERF, PAW Patrol, and more.

“We are thrilled to bring the excitement of Toys“R”Us to more families this season, creating an easy and fun shopping destination,” said Alex Winkelman, EVP Business Development of Go! Retail Group. “From the hottest toys of the year to a convenient, family-friendly shopping experience, our Toys“R”Us shops are designed to spread joy and make gift-giving simple.”

For more than 70 years, Toys“R”Us has been synonymous with the magic of childhood, inspiring generations through the joy of play. The new seasonal holiday shop at Crossgates will be open through 2026 and will showcase a curated selection of family favorites—from arts & crafts, action figures, and puzzles to electronics, books, and games—designed to spark fun for kids of all ages, making it a one-stop destination for every holiday wish list.

Toys R Us is now open on the lower level of the shopping center next to Five Below.

Visit www.shopcrossgates.com and follow us on Facebook & Instagram for updates on upcoming openings, giveaways, community events, promotions & sales offered at our center and within our stores, restaurants & entertainment venues.