News
October 19, 2021Times Union Announces the Return of the Capital Region Gives Publication & The Big $100,000 Giveaway Contest
The Big $100,000 Giveaway is a voting contest where the votes for the top ten local nonprofits participating in the “Capital Region Gives” publication, will have the opportunity to share $100,000 in granted advertising space in the Times Union for 2022. On November 21, 2021 the Times Union will kick off this effort by publishing their special section on philanthropy aptly named “Capital Region Gives.” It is the largest editorial piece published by the Times Union and showcases nonprofits and businesses collaborating for the greater benefit of the community.
Nonprofits and the businesses that support them will be the editorial focus of the special section. According to a 2019 Forbes Magazine article, “while corporate philanthropy isn’t new, we’re in the middle of a do-good renaissance where brands give back. But as brands, we know philanthropy is about more than doing good in the world. Philanthropy increases brand loyalty when you practice it genuinely. Giving back increases engagement by sharing a mission and purpose with your customer base.” The Capital Region Gives program fosters this philosophy by offering this ad space matching program to non-profits when the sponsoring for profit business buys ad space in the special philanthropic section. There is a local tradition of businesses gifting ad space to their favorite nonprofit, which benefits both the brand and the nonprofit. It’s a true win-win collaborative effort.
Voting to determine which ten nonprofits will win one of the ten grants will be held on timesunion.com starting November 21. Voting ends on December 10, 2021. The ten nonprofits receiving the most votes will be announced within two weeks after the contest ends.
To be included in the Capital Region Gives special publication, all ad packages must be committed to by November 8, 2021. Nonprofits must be a designated 501C-3 to be in the contest and will need to purchase an ad package or can be gifted ad space by another company. Contact Anne Curcurito, Director of Community Engagement, at 518.454.5792 or email anne.curcurito@timesunion.com for more information on how to be a part of the “Capital Region Gives” publication.
