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December 12, 2023Siena College Receives National Marketing Award
The American Marketing Association (AMA) and the AMA Foundation have recognized Siena College for its exceptional innovation and creativity to reach prospective students and support the College’s enrollment goals.
At their annual AMA Symposium for the Marketing of Higher Education held in Chicago in November, Siena received the first-ever AMA Emerging Marketer in Higher Education Award.
This new award recognizes exceptional creativity and ingenuity within the higher education marketing landscape and celebrates individuals, teams or organizations that have demonstrated outstanding innovation in traditional and/or digital realms, according to the AMA. Siena’s fellow finalists included Yale University and Notre Dame University.
The award was accepted by Allison Turcio, Ed.D., Siena’s assistant vice president for enrollment and marketing.
“I am so proud of the work that led to this award: a student-centric, data-driven marketing strategy developed by a cross-functional team from marketing, communications, admissions, financial aid, enrollment management and experience,” said Turcio. “It’s a strategy that each of these areas takes action on every day in big and small ways.”
Siena was also a finalist for the team award for Higher Education Marketer of the Year, which went to Oklahoma State.
Jason Rich, vice president for strategy, communications and outreach, said the AMA recognition underscores the “exceptional creativity and ingenuity” demonstrated by Siena’s marketing team.
“In a competitive field where innovation is key, Siena’s marketing team develops forward-thinking, audience-centered marketing plans built by community members from different areas of the College,” said Rich. “Strategically framed around the needs and desires of our audience, these marketing efforts have set Siena apart in higher education. This achievement is not just a celebration of our past success but a testament to the pivotal role innovative marketing plays in our ongoing efforts.”
