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February 21, 2020Shift Marketing Cuts the Ceremonial Ribbon on their Latest Acquisition
The Chamber, ambassadors, local elected officials, clients, family, friends and international executives were all on hand to welcome the new division of Shift Marketing. Shift, a Toronto Canada based company, acquired The Stockade Consulting Group, Inc. in Schenectady in August of 2019. Because Shift is headquartered in Toronto, the acquisition establishes an international presence for the company.
Shift’s higher education division, formerly TSCG, will remain in Schenectady, where it has been in business since its original founding in 2008. The senior leadership, account services, and business development team has nearly 75 years of collective experience working within and/or alongside institutions of higher learning.
Acknowledged as one of the fastest growing companies by Canadian Business Magazine, Shift’s specialty is the creation, design, development, and delivery of fully-integrated, CRM-based direct marketing campaigns. “There are very few competitors who have the expertise and bandwidth to comprehensively do what we’re able to do in higher education,” said John Paterson, Shift’s chief executive officer. “Shift’s college and university clients can now experience our integrated, multi-channel direct marketing capabilities firsthand, while also seeing that we are committed to producing the best possible results with a great value proposition,” Paterson added.
