News

Proctors/theREP Seeking Advertisers in 26/27 Playbills

At Proctors and Capital Repertory Theatre, we believe great stories deserve a great audience, and businesses like yours deserve to be part of the story.

The 2026-27 season marks a historic milestone as we celebrate the 100th Birthday of Proctors Theatre. For a century, Proctors has brought the Capital Region together through performance, creativity, and community. As we honor this moment, we are inviting local businesses to be part of the celebration.

Advertising in our playbills places your business in front of thousands of engaged theatergoers from across the region. Each year, Proctors welcomes more than 750,000 patrons, while Capital Repertory Theatre welcomes more than 50,000 dedicated audience members. These audiences value the arts and proudly support the local businesses that help make it all possible.

Whether attending a Broadway show at Proctors or a powerful performance at theREP, our patrons are loyal and engaged. The median age of our audience is 52, and 59% report household incomes over $125,000.

This special season offers a unique opportunity to align your business with a once-in-a-century celebration of arts, culture, and community in the Capital Region.

Click HERE for the advertising contract and price list. Please complete and return it by Friday, July 3, 2026, to reserve your placement in the 2026-27 playbills.

Questions? We’re here to guide you every step of the way. Contact Mel Bailey ay [email protected] or 518-382-3884, ext. 204. We’d love to help put your business in the spotlight! We look forward to celebrating this milestone season together.