News
June 26, 2019Overit Announces Even More New Talent
Overit has created its marketing dream team in support of the agency’s growing list of new clients and bigger projects. On the heels of the recent growth and restructuring announcement, Overit announces even more talent, hyper-focused to execute creative strategy and high level campaigns.
“We’ve been busy these past few months building our dream team,” said Dan Dinsmore, founder & principal, Overit. “We are more equipped than ever to attack client projects from all angles––from digital and traditional marketing and public relations, to project management and strategy. Clients will continue to be impressed with the professional team we have assembled.”
Paul Turaew is Overit’s Director of Project Management. Paul has nearly 10 years of experience in project management, having worked with clients in the greater New York City and Washington D.C. areas. At Overit, Paul is responsible for keeping teams on target to achieve project goals within the time allotted (making him an instant favorite among the staff). Paul holds a degree in law, bringing his love of advocacy to the team. His experience in this realm makes him appreciate rules and deadlines. Paul loves woodworking, and is looking forward to creating his next console table.
David Parker joins Overit and Overit Studios as Audio Engineer. David is a musician, producer and writer and has worked in the music and audio industry for nearly 20 years. He has performed with bands such as Coheed and Cambria, Weerd Science, Stellar Young, and more. David began taking music lessons when he was five years old, which lead him to play bass with Stellar Young, an Albany, N.Y. based indie-rock group.
Androniki Bossonis, affectionately known as Niki, joins Overit with nearly 30 years of marketing experience as the Director of Marketing and Automation. Niki has a proven track record in content marketing, branding, sales management, digital transformation, marketing automation, and revenue generation. She prides herself on staying on top of marketing technology platforms and trends, increasing revenue, and maximizing ROI. Niki has recently returned home to the Capital Region after 20 years in California. Niki is a rescue Scuba Diver and splits her recreational time with motorcycle racing.
Leanne Ricchiuti comes to Overit as Public Relations Account Executive, with a strong background in communications and media. After nearly ten years in journalism and television media, Leanne entered the Public Relations sector, putting a client’s image and perception above all else. With proven results, Leanne is consistently placing stories for clients as earned media, as well as pay-to-play opportunities. Her large network of media contacts serves clients well to increase awareness of their business or cause. When not walking her cat on a leash, Leanne is frequenting area garage sales and antique shows looking for vintage Pyrex.
Brianna Snyder is a copywriter and strategist with 15 years experience. As Senior Content Strategist at Overit she speaks in the voice of each client telling stories for brands and campaigns, finding fresh, fun, and direct ways to tailor messaging for websites, digital advertising, marketing campaigns, and print media. Brianna’s career started in print journalism as an editor and reporter, and still holds the medium in high regard. Brianna enjoys confrontationally boring movies, books by women, and extremely spicy food.
Corey Breda is Overit’s newest Senior Account Manager having nearly 20 years of experience in account management. Her time managing integrated marketing campaigns has honed her skills in brand strategy and execution, as well as understanding client needs and managing expectations. Corey is an expert at client relationship development, always anticipating issues before they arise. If you can’t find her, Corey can be found at the dog park playing with her dogs.
Caitlin Perry is Overit’s Media Buyer & Digital Strategist. Over the course of Caitlin’s nearly ten years in media buying, she has shaped brands with smart, traditional and digital media strategies. From small businesses to global brands, she has developed content, produced events, and driven social media strategy. In her experience, Caitlin has managed more than $2 million in paid and digital media for a local area theatre collective, and managed web and social content for an area television station. Caitlin loves being behind a camera, taking portrait photography as well as documenting leisure hiking trips through nature.
Devin Dinsmore is Overit’s newest Content Strategist. Prior to his communications career, Devin spent time in the hospitality industry where he learned the value of teamwork and to appreciate both the customer, and the value of the roles that each individual plays in making any organization work. Devin spent time with a former Capital Region newspaper, where he honed his skills of communication, interviewing, and writing. In his spare time, Devin enjoys taking some time to enjoy the talents of others at area art shows.
Overit’s growth is represented by new work regionally and nationally, with companies among the entertainment, technology, e-commerce, health care, higher ed, home services, and economic development verticals.
