News
February 6, 2025National Professional Sales Group Continues to Expand After One Year
Denise Horan, a sales consultant and coach from New York’s Capital Region, has expanded her local sales club to a national level, rebranding it as Sales Club USA, officially launched in late 2023. Sales Club USA was created to provide sales and business professionals with a platform to access valuable resources, participate in virtual clubs, attend workshops, and connect with others for collaboration and growth.
Denise Horan’s local sales club brings together a diverse group of professionals, including entrepreneurs, business development representatives, account managers, marketers, and sales executives. Events are held weekly, offering flexibility with lunch gatherings, virtual sessions, or in-person events. Horan aims to expand this collaborative network to engage professionals across multiple states, building on the success of her local initiative.
Sales Club USA offers a wide range of resources and interactive gatherings like “Women in Sales,” “Entrepreneur Alliance,” and “The Sales Performer’s Club.” Newly added groups include the virtual networking event “Meet, Greet & Collaborate,” as well as the “Weekender’s Group” which was designed for individuals interested in building relationships through outings.
In its first year, Sales Club USA achieved significant milestones. Sponsorship opportunities through the website and event partnerships have seen notable growth, while social media followership continues to expand. The club has also experienced an increase in coaching and consulting engagements. Over the past year, Sales Club USA achieved the following milestones:
- hosted over 100 in-person and virtual events
- had an attendance of nearly 600 new and returning registrants
- hosted over 60 speakers and panelists
These highlights also helped Horan receive recognition in the business community as a finalist for the 2024 Capital Region MARCOM Awards. The annual awards program recognizes the exceptional work in the practice area of marketing communications throughout the metropolitan area surrounding Albany, New York.
For the future, Denise plans to expand Sales Club USA by enhancing its marketing reach, achieving nationwide coverage, launching an Emerging Leaders program, offering private and small group coaching, and securing more sponsors and partners.
