News

June 25, 2025

Member Spotlight: Sunshine Creative Co.

Sunshine Creative Co. was founded in September 2020, originally launched as a freelance project to support businesses that had to lay off their regular marketing employees during COVID. What began as a way to help others during a challenging time quickly evolved into a full-fledged business. This year marks the company’s fifth anniversary, a milestone that highlights its remarkable growth and staying power.

The business specializes in customized marketing solutions, offering services such as website design, social media management, branding, content creation, and overall strategic planning for businesses of all sizes. Known for its strong client relationships and built largely on referrals, Sunshine Creative Co. thrives on long-term partnerships – a rare and meaningful foundation in the fast-paced marketing industry.

A fun and lesser-known fact about the business is the origin of its name, “Sunshine.” It began as a family nickname but also perfectly reflects the company’s bright, energizing approach to helping brands shine. While the team doesn’t operate out of a traditional office space, their collaborative spirit remains strong. Working remotely, they stay closely connected through FaceTime and voice notes, creating a casual yet productive communication style that reflects the company’s modern, flexible nature.

One area that sets Sunshine Creative Co. apart from competitors is its deep expertise in the hospitality and hotel industry. With over 33 years of combined experience, the team includes a dedicated manager who works specifically with hotel clients, offering tailored branding and marketing services that cater to the unique demands of that sector.

As a proud member of the Capital Region business community, the company regularly attends Chamber events, including the annual holiday party, and recently served as a sponsor for the annual dinner. The founder, Beth Desmond, having lived in South Carolina and Florida, especially appreciates the experience of all four seasons in upstate New York – yes, even winter.

Clients have shared many kind words over the years, but one piece of feedback stands out: a client once said they trusted the team so deeply that they didn’t need to ask for approval or permission – they just knew Sunshine Creative Co. would take care of what needed to be done. That level of trust is not only rare but deeply rewarding.

You can follow the Sunshine Creative Co. on Instagram at @screativeco and Facebook @sunshinecreativescc