News
October 19, 2017Mannix Marketing Makes Shortlist for ‘Best Use of Search – Retail’ Category in 2017 US Search Awards
Mannix Marketing, Inc., a digital marketing company based in Glens Falls, NY, has made the 2017 US Search Awards’ shortlist in the “Best Use of Search – Retail” category. Recognized for their work on an organic SEO campaign for Gettysburg Flag Works, Mannix Marketing was named to the list along with nine other organizations on September 28, 2017.
The fifth-annual US Search Awards recognize leading SEO, PPC and digital marketing organizations based or working in the United States. This year’s awards will be presented in association with Pubcon Las Vegas, held on November 6 to 9, 2017, at the Las Vegas Convention Center South Halls. Bing is the headline sponsor of the awards.
“I’m very proud of our team and the quality of the work that has led to this prestigious nomination,” said Sara Mannix, founder and CEO of Mannix Marketing. “It’s an honor for Mannix Marketing to be recognized once again by the US Search Awards.”
As in the past, this year’s awards are exceptionally competitive, with hundreds of entries and extremely high standards. Earning a place on the shortlist in any category is a notable accomplishment; only incredibly well qualified campaigns and organizations make it through as finalists. All categories will be judged by an influential and respected international panel in a robust, credible and transparent two-step process, involving pre-scoring and a face-to-face panel discussion.
Developed and facilitated by Senior Digital Marketing Strategist Jessica Tracy and Digital Marketing Strategist Amberly Rundell, Mannix Marketing’s shortlisted campaign focuses on increasing organic search traffic from individuals and businesses looking to purchase products from Gettysburg Flag Works, a leading provider of fully customizable flags and banners.
The immensely successful campaign leveraged a combination of on- and off-page optimization strategies, including in-depth keyword research and competitor analysis, off-page link building, metadata and H1 optimization, social optimization, creative content marketing techniques, conversion rate optimization strategies, heat map tracking and email list growth strategies.
“We thrive on helping our clients achieve measurable success, and collaborating with Gettysburg Flag Works on this organic SEO campaign has been rewarding in so many ways,” said Tracy. “We’re proud of the work we’ve done and the positive results we’ve achieved so far. We can’t wait to see where we go from here.”
The nomination marks a much-deserved return to the awards for Mannix Marketing, which has earned several similar US Search nods in the past. In 2014, Mannix Marketing was the winner of the “Best Use of Search – Finance” category for their inbound marketing work with Acquisition & Funding Services (AFS).
“Being recognized and selected for the shortlist among hundreds of entries from the leading agencies in our industry is exciting, humbling and inspiring,” Tracy added. “We’re thrilled to know that our creative digital marketing strategies continue to stand out in a field that’s constantly evolving.”
Mannix has been nominated to the shortlist each year since the inception of the US Search Awards five years ago, ultimately winning one award in the finance category and another in the retail category. The winners of this year’s US Search Awards will be announced on Wednesday, November 8, 2017, during the US Search Awards ceremony at Treasure Island in Las Vegas, NV.
