News

May 11, 2016

Listing Automation Technology Streamlines Marketing Process for Coldwell Banker Agents

Coldwell Banker Prime Properties, a locally-owned and operated full service real estate firm, has implemented an automated marketing system that simplifies the marketing process for its network of more than 350 agents, ensuring they can effectively market their listings through a variety of channels. Coldwell Banker Prime Properties is the largest firm in the area offering exclusive use of this technology to its agents.

The Coldwell Banker 360 platform, powered by marketing technology firm Imprev, Inc., organizes the creation and distribution of a broad array of print and digital marketing materials. With every new listing an agent enters, they receive marketing content with listing details and photos ready to be shared through web, social media and mailing campaigns. Imprev also supports each listing throughout its entire lifecycle; if a listing is modified to reflect a price change, for instance, updated content is automatically recreated.

“Reaching potential clients and developing relationships with them is so important to our business. We want our agents to take advantage of every resource available to them, but with all the marketing channels available today, that would take a great deal of time,” said Richard Barger, director of communications and marketing, Coldwell Banker Prime Properties. “With this system, our agents are sent everything they need all at once, and then immediately shared directly with their audience.”

In addition to improving agent productivity, Coldwell Banker Prime Properties is able to achieve brand consistency through all marketing channels. The creative suite offered through the software lets agents use the content as is, or personalize it within the parameters of Coldwell Banker templates.

Coldwell Banker Prime Properties made the Imprev system available to its agents in the first quarter of 2016. Since that time, Imprev has automated 4,506 listings with a total of 22,530 automated projects created.