News

La Vie en Rose to Open at Crossgates

La Vie en Rose, Canada’s premier destination for lingerie and swimwear, is thrilled to announce the opening of a new store location at Crossgates. The over 4,500 sq. ft. boutique will be located on the lower level of the shopping center near H&M. The store is slated to open this fall and shoppers at Crossgates can look forward to exploring la Vie en Rose’s diverse collection of intimate apparel and swimwear, designed to meet the needs of every customer with style, comfort, and elegance.

Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. La Vie en Rose focuses on providing high-quality and affordable undergarments, lingerie, loungewear, sleepwear, swimwear, and beachwear. Bikini Village positions itself as the destination of choice for the best selection of internationally renowned branded swimwear, beachwear, and accessories for women and men.  Based in Montreal, the company has over 4,600 employees and more than 304 stores across Canada under the two banners. We celebrate our customers through products that fit real life and provide comfort while making shopping fun and effortless. Boutique la Vie en Rose Inc. is a true Canadian success story. It has been growing internationally since 2004, with the opening of nearly 400 stores in 19 countries.

“We’re excited to welcome la Vie en Rose to the shopping center, and we’re looking forward to the opportunity our customers will have to shop their quality intimate apparel and swimwear,” says Leslie Mugrace, Marketing Director for Crossgates.

For more information about la Vie en Rose, visit www.lavieenrose.com.

Visit www.shopcrossgates.com and follow us on Facebook & Instagram for updates on upcoming openings, giveaways, community events, promotions & sales offered at our center and within our stores, restaurants & entertainment venues.