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July 23, 2020Instacart Launches #GiveFromTheCart Challenge: Turning Your Groceries Into Good!
Instacart is pleased to announce the #GiveFromTheCart Challenge, a giving campaign to benefit Feeding America® and fight rising hunger in the wake of COVID-19. The #GiveFromTheCart Challenge invites consumers to turn their grocery cart into good by donating the value of their last grocery cart — or any amount they wish — to Feeding America to support communities struggling with growing food insecurity. From today through August 14, 2020, every dollar raised will go to help fight hunger and Instacart will match each donation, up to 1 million meals* to Feeding America.
To spark a #GiveFromTheCart Challenge social movement, Instacart also invites consumers to help raise awareness about growing hunger by creating a #GiveFromTheCart heart out of their groceries, snapping a pic and sharing it on their social channels.
“Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. We’re proud to partner with Feeding America on the #GiveFromTheCart Challenge to help increase access to food at a time when more people than ever before are grappling with food insecurity in the wake of COVID-19,” said Apoorva Mehta, Founder and CEO, Instacart. “We believe that groceries are more than just food — they’re an expression of warmth and connection. We invite people everywhere to turn their groceries into good and #GiveFromTheCart to donate the value of their last grocery cart to help a family in need.”
“The COVID-19 pandemic has put an incredible strain on the Feeding America network food bank as we work to address the increased demand for food assistance in communities we serve,” said Casey Marsh, Chief Development Officer at Feeding America. “We are thankful to Instacart and their customers for helping to support our neighbors in need. Donations from the #GiveFromTheCart Challenge will help food banks provide more meals to people who need them most.”
Join the #GiveFromTheCart Challenge & turn your groceries into good
- Donate and Instacart will match: Consumers can visit www.givefromthecart.com to donate the value of their last grocery cart — or any amount they choose — to Feeding America. Every dollar raised will go to help fight hunger and Instacart will match each donation, up to 1 million meals* to the Feeding America network of food banks in support of the #GiveFromTheCart Challenge.
- Create and share a grocery heart: Next we’re inviting consumers to help raise awareness of rising hunger by gathering groceries from their fridges and pantries, forming them into the shape of a heart, taking a photo and sharing it across their social channels. This heart-shaped grocery photo is the social symbol of the #GiveFromTheCart Challenge and, once posted across social channels, will help encourage friends and family to turn their groceries into good to help families in need.
When sharing their grocery hearts on social channels, customers are encouraged to tag @Instacart, @FeedingAmerica, #GiveFromTheCart, and share the #GiveFromTheCart Challenge donation page: www.givefromthecart.com.
*$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks
