January 6, 2021

Freihofer’s Run for Women Launches “Ready, Set, Snow” Winter Fitness Challenge

Organizers of the 43rd Freihofer’s Run for Women, which is set for Saturday, June 5, have launched a new 10-week fitness program designed to keep Capital Region families moving over the winter, while also providing much needed financial support to Freihofer’s Run for Women’s non-profit partners.

The Ready, Set, Snow Challenge is a fun, co-ed program that runs from Jan. 1 through March 15. Registration is open through Jan. 15. The fee is $25. To register and learn more, visit: All participants will receive a Ready, Set, Snow hat and gaiter along with a $15 Athleta shop card, one free class and body scan at Orangetheory Fitness Capital Region, $5 off the ZOOMA run club, a Mary Kay gift certificate for $25 off a purchase of $50 or more, and a BOGO 50% off code at Active Pacific.

“The goal of the Freihofer’s Run for Women is to improve the health and wellness of the Capital Region community,” said Freihofer’s Run for Women Event Director Kristen Hislop. “Through the Ready, Set, Snow Challenge we hope Capital Region families will engage in favorite and new activities whether it’s running, walking, skiing, shoveling the sidewalk, or taking in-person or Zoom fitness classes. The challenge runs through March 15, allowing women to segue seamlessly into the 11th Freihofer’s Run for Women Training Challenge.

“Many non-profits have had their fundraising efforts severely curtailed as a result of the COVID pandemic. The Ready, Set, Snow Challenge is partnering with three charities that promote women, women’s health and an active lifestyle — Girls on the Run Capital Region, Strong Through Every Mile, and Black Girls Run Albany. We plan to split 100 percent of our profits equally among these charities,” added Hislop. “Donations will also go to each respective non-profit and participants can opt to make additional donations to these organizations and/or create a personal fundraising page.”

A dedicated Facebook page ( has been created for participants to share activity ideas, including favorite on-line fitness classes, locations for scenic runs and walks, and other family wellness experiences.

For additional information, please email