News
November 9, 2017Capital Region Marketing & Communications Professionals to Honor Doane Stuart’s Pamela Clarke, UAlbany’s Joseph Brennan
The New York Capital Region chapter of the American Marketing Association (NYCRAMA) and the Public Relations Society of America (PRSA) Capital Region chapter have announced that they will honor two exceptional local practitioners at the Second Annual MARCOM Awards:
• 2017 Marketer/Communicator of the Year: Pamela Clarke, Head of School, Doane Stuart
• 2017 Marketing/Communications Practitioner of the Year: Joseph Brennan, Ph.D., APR, Vice President for Communications and Marketing, University at Albany
Clarke and Dr. Brennan will be honored at the MARCOM Awards Celebration on Thursday, November 16, 2017. The event will take place at the GE Theater at Proctors in Schenectady. Award-winning comedian Greg Aidala will serve as Master of Ceremonies. Registration is now open at crmarcomawards.com.
In addition to honoring Clarke and Dr. Brennan, NYCRAMA and PRSA will also honor exceptional marketing and public relations campaigns from Capital Region practitioners.
In October, peer chapters in Baltimore, MD, and Raleigh, NC, judged dozens of public relations, marketing, and integrated campaign submissions. Submissions were narrowed down to 19 finalists (see end of document for finalists). Winning projects and campaigns will be announced at the MARCOM Awards Celebration.
“We’re very happy to be honoring Pamela Clarke and Dr. Joe Brennan,” said Paul Hook, Overit, 2017 MARCOM Awards Chair. “Both of them bring a high level of expertise and skill to communications and marketing, and serve as an aspirational example for local practitioners. Additionally, we’re very pleased that we received even more award nominations this year, showing the growing interest in recognition for outstanding communication and marketing work among local practitioners.”
The Capital Region MARCOM awards is the result of NYCRAMA and PRSA merging their two existing awards programs into one new program in 2016. NYCRAMA and PRSA Capital Region extend their gratitude to sponsors Overit, Creative Marketing Concepts, Modern Press, and Castle Photography, Inc.
ABOUT PAMELA CLARKE
Pamela J. Clarke joined the Doane Stuart community in July 2014. Clarke brings with her 25 years of experience leading independent schools as Head of School. She was most recently Head of the Trevor Day School, an independent school for 800-plus students in grades N-12 in Manhattan. Among her many accomplishments at Trevor Day, Clarke directed the construction of an innovative Green building, which will be the largest geothermal building in the country, funded by a successful capital campaign and tax-exempt financing.
Before Trevor Day, Clarke was head at the St. Paul Academy and Summit School in St. Paul, Minn. and the Masters School in Dobbs Ferry, N.Y. She is a board member of the New York State Association of Independent Schools and the Harlem Academy.
Ms. Clarke holds master’s degrees in counseling and consulting psychology from Harvard University and classics from Yale University and earned a B.A. degree from Vassar College.
ABOUT JOSEPH BRENNAN, PH.D., APR
Brennan has served as U.Albany’s chief marketing and communications officer since August 2015. He has 25 years of experience as a senior leader in higher education, with a focus on strategic communications, public relations, marketing and brand management, employee communications, digital and social media, public affairs and development/fundraising. He also holds the rank of Clinical Professor in the School of Business, where he teaches in the M.B.A. program. His peer-reviewed and professional publications include studies of crisis leadership, emergency communications, board and presidential leadership, recovery from service failures, and higher education rankings.
An accomplished author, sought-after speaker, respected thought leader and active volunteer, he has been the chairman of the PRSA Counselors to Higher Education, a national organization with more than 700 members. He is also active in the American Marketing Association, where he serves on the planning committee for the AMA’s annual conference for higher education marketers.
He earned the designation “Accredited in Public Relations” (A.P.R.) from the Public Relations Society of America (PRSA) in 1998 and in 2017 he was elected to the Society’s College of Fellows, a distinction held by fewer than 500 of PRSA’s 22,000 members. Brennan is a member of four academic honor societies: Phi Beta Kappa (liberal arts); Beta Gamma Sigma (business); Psy Chi (psychology) and Phi Kappa Phi. He is also certified by FEMA for Emergency Management Institute coursework.
2017 MARCOM AWARDS FINALISTS
Finalists are not judged against each other, and more than one winner may be selected in each category. Top honors will be given to campaigns that were awarded the highest number of points during the judging process.
Integrated Campaigns:
• Capitalize Albany: Capitalize Albany Corporate Grants Program
• Overit on behalf of Appolo Heating: Overit’s Marketing Strategy Heats Up Appolo Heating’s Business & Revenue
Marketing Campaigns:
• Allegory on behalf of Nussbaum Transportation: Driver Recruitment Campaign
• New York State Association of REALTORS(R): Step Up, Stand Out!
Public Relations Campaigns:
• American Heart Association: Go Red 518
• Overit on behalf of Illium VR: Overit Launches Consumer VR Brand, Ilium VR
• Sunmark FCU: Beyond The Badge
• Sunmark FCU: I See You
Public/Government Affairs Campaigns:
• Corning Place Communications on behalf of New York State Network for Youth Success: Power of 3:00 Campaign
• Corning Place Communications on behalf of North Tonawanda Police Benevolent Association: Bring Back Dispatch to North Tonawanda
• Relentless Awareness LLC on behalf of National Association of Theatre Owners of New York State: Legalize Alcohol in New York’s Movie Theaters
Media Relations:
• Corning Place Communications on behalf of Unshackle Upstate: Unshackle Upstate’s 2016 Legislative Scorecards
• Corning Place Communications on behalf of New York State Conference of Blue Cross and Blue Shield Plans: NYSCOP Fact Sheet on Health Insurance Taxes
• Corning Place Communications on behalf of New York State Association of Counties: Rescuing 911
Printed Publications:
• Albany County Convention & Visitors Bureau: 2017 Albany Visitor’s Guide
• Overit on behalf of the Port of Albany: Port of Albany 2017 Annual Report
Websites:
• Allegory on behalf of Balzer & Tuck: Balzer & Tuck Website
• Overit on behalf of Daily Gazette: Daily Gazette Website
• Whiteman Osterman & Hanna LLP: Whiteman Osterman & Hanna LLP Website
