News
September 29, 2016Call for Entries for the 2016 Capital Region MARCOM Awards Announced
The local chapters of the American Marketing Association (NYCRAMA) and Public Relations Society of America (PRSA) are pleased to announce that the call for entries is now open for the 2016 MARCOM awards.
Awards will be considered in four categories:
Marketing Campaign (Budget: $0 – $150,000 and $150,000+)
A campaign consisting of a number of specific elements and activities developed to achieve a set of objectives, such as promoting a project, service or business. These elements and activities may include research, advertising, sales promotions, direct mail, pricing, distribution strategy, social media, etc.
Public Relations Campaign (Budget: $0 – $75,000 and $75,000+)
A campaign consisting of a series of activities planned in advance and executed in a strategic manner in order to achieve a specific goal or goals, such drawing attention to or promoting a nonprofit or for-profit organization’s products or services.
Public/Government Affairs Campaign (Budget: $0 – $50,000 and $50,000+)
A campaign specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidates.
Integrated Campaign (Budget: $0 – $150,000 and $150,000+)
A campaign that employs the creative and effective integration and leadership of public relations strategies and tactics with other promotional marketing communications. Entries should demonstrate the integration of strategies, plus the budget and measurement of return on investment of the communications to any stakeholder group, including employees, consumers, the media or shareholders.
Entries must be submitted by 5 p.m. on Wednesday, October 5, 2016.
- AMA and PRSA members: $75 per entry
- Non-members: $100 per entry
Enter online at: http://crmarcomawards.com/
This year’s new Capital Region MARCOM awards will be held at Glen Sanders Mansion in Scotia, NY on Wednesday, November 16, 2016.
