News
August 4, 2016Butterworth Takes on New Business Development and Community Role
Sarah Eustis, CEO of Main Street Hospitality Group (MSHG), announces the creation of new strategic management role to help guide growth and engagement in the communities in which the hotel owner and manager operates. MSHG owns and/or manages renowned properties throughout the Berkshires of Western Massachusetts including the Red Lion Inn, Hotel on North, Porches Inn at MASS MoCA and The Williams Inn.
Brian Butterworth, who has led the sales efforts for the company for nearly 14 years, will step into the newly created role of Senior Director of Business Development, Community and Industry Affairs, effective immediately.
“As Main Street Hospitality grows it is critical that we nurture and leverage our commitment to being invested in our communities and leaders in the travel and tourism industry,” said Eustis. “These two key aspects of our identity set us apart and continue a long tradition of engagement in the communities in which we live and work,” she added.
Eustis cited these key factors as the reason for the creation of the new position. With nearly 14 years leading the sales team for MSHG, Butterworth has developed a broad network in the tourism and hospitality industries at the local, state, national and international level, as well as with government and non-profit organizations.
“Once the need for this highly strategic new role was identified, it was clear that Brian was the perfect fit for the position, bringing experience, contacts and knowledge to embrace the goals and responsibilities required,” said Eustis.
Butterworth’s key areas of responsibility will be overseeing all aspects of community and legislative engagement, developing new projects and markets, and generating sales leads and business opportunities for all properties. He reports directly to the CEO and will work closely with the leadership team.
In his new role, he will continue to lead MSHG’s alliances with industry organizations that include the National Tour Association, New England Inns & Resorts, the Massachusetts Lodging Association, the New England Society of Association Executives, and Capital Region Chamber of Commerce, among others.
As part of his community affairs role, Butterworth will also develop and lead MSHG’s charitable giving strategy, developing annual plans and partnerships.
“We are truly thrilled to have Brian serve this critical role as we expand into other markets and develop new successful ventures,” said Eustis. “
Brian Butterworth joined the company in 2003, bringing a solid background in hospitality operations and finance. Prior experience included his role as an innkeeper for Baron Management to successfully transition distressed New England properties. In addition to numerous memberships and board positions with leading industry associations, he was a recipient of the Massachusetts Office of Travel & Tourism’s Larry D. Meehan Award for excellence in leadership. A graduate of SUNY at Syracuse University, he resides in West Stockbridge, MA, with his wife.
