News
June 28, 2024Bst & Co. Announces Expansion of Its Strategic Marketing Services Division with the Addition of New Outsourced CMO
BST & Co. CPAs, LLP, one of the Capital Region’s leading accounting and management consulting firms, and the area’s market leader in outsourcing solutions, today announced that Nicole Stein has joined the firm as a new Outsourced Chief Marketing Officer for the firm’s CMO for Hire division, joining the division’s founder, Susan Radzyminski.
Stein brings 30 years of experience in strategic planning and communications to her new role, having most recently served as Senior Vice President of Field Marketing and Promotions at Broadview Federal Credit Union. Prior to the merger between the area’s two largest credit unions, Stein served in various positions as Director, Vice President and Senior Vice President of Marketing for SEFCU dating back to 2008. She has also worked in Capital Region marketing and public relations agencies and has strong experience in B2B and nonprofit marketing.
Stein joins BST at a time of significant growth for the firm’s CMO for Hire division, which has more than doubled in size since 2021.
As Outsourced CMO, Stein will assist businesses seeking to improve their performance or enhance in-house staff expertise. By outsourcing marketing strategy, companies gain access to seasoned professionals, benefit from fresh perspectives and ideas, and can focus on their core competencies. This ultimately enables business leaders to manage both the essential day-to-day marketing operations and their proactive growth initiatives.
“Outsourced strategic marketing services fulfill a crucial need in today’s business landscape, and the Capital Region market is primed for this solution due to talent shortages and, in many instances, financial constraints,” said BST Chief Marketing Officer and Leader of CMO for Hire Susan Radzyminski. “Nicole’s extensive leadership experience in marketing and communications for financial institutions and agencies makes her the perfect addition to our CMO for Hire team. I look forward to growing the division with her.”
CMO for Hire added a marketing service line to BST’s outsourcing offerings when it was acquired in 2021. It provides strategic brand and marketing consulting services to organizations lacking in-house, senior-level marketing expertise or those in need of improving marketing and business development performance. The benefits include access to senior-level, specialized professionals with a successful track record at a fractional cost of hiring this level of talent in-house.
“CMO for Hire provides extensive knowledge and experience that is beneficial to both up-and-coming and seasoned business leaders,” said Stein. “It is our goal to make CMO for Hire the strategic marketing solution of choice in the Capital Region. I’m eager to help BST achieve that objective.”
Stein previously served on the YWCA of the Greater Capital Region Board of Directors, American Cancer Society Board of Advisors in Albany and the Rensselaer County Regional Chamber of Commerce Board of Directors, serving as chair in 2018. She has a Bachelor of Arts from Binghamton University, where she graduated summa cum laude, Phi Beta Kappa. She lives in Albany.
