News

December 9, 2022

Broadview FCU Distributes over $200,000 in Holiday Gifts to support 6,500 Individuals

For decades, both CAP COM and SEFCU have rallied behind time-honored programs to spread the spirit of the season and support thousands of individuals and families with necessities as well as special gifts for children, veterans, seniors, and families.

This year, united as Broadview, the Holiday Sharing program has become Broadview’s most collective effort to support the communities across its footprint.

It has raised more than $200,000 thus far to purchase and wrap gifts that will be donated to more than 95 nonprofit organizations in the Capital Region, Buffalo, Binghamton, and Syracuse who will then distribute them to more than 6,500 individuals in need.

“We went from a handful of families to 6,500 Individuals, 95 organizations, and growing. We’re not stopping here for sure because the need is so much greater today than it was 30 years ago. We are here building something. The outcome of which is helping people and giving them hope,” said Broadview CEO Michael Castellana.  “This year is special because we are now Broadview. Our legacy organizations (SEFCU and CAP COM) did an awful lot for the community, but this is our first huge effort as one. We are Broadview, and Holiday Sharing is bringing our culture together and has put wind behind our sails.”

The annual Holiday Sharing Program is funded by Broadview along with donations from employees and members, both in branches and online, that are used to provide people and families with presents and essentials, including warm clothing, cookware, cleaning supplies, and toiletries.

“These are personalized gifts. Special attention is given. The size of the clothing or the size of the socks is perfect for the people receiving them. If they needed a toaster oven or some type of general necessity, it’s there. That’s what gives the joy of everybody knowing that there is a lot of thought and a lot of detail that has been put into this program,” said IPH Director of Development Bonnie St. Onge.

In addition, Broadview also donated over 2,000 winter jackets.