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Bills Playoffs with a Purpose

With the Buffalo Bills’ exciting 27-24 victory over the Jacksonville Jaguars on Sunday, January 4 Wild Card playoff game, Broadview will donate $11,500 to Roswell Park Alliance Foundation – the nonprofit arm of the Roswell Park Comprehensive Cancer Center. The donation total includes $10,000 in celebration of Buffalo making the playoffs and $500 for each point the Bills won by.

“Congratulations to the Buffalo Bills on an incredible win, and heartfelt thanks to Broadview for their generous $11,500 donation supporting cancer care at Roswell Park,” said Roswell Park Director of Corporate and Sports Partnerships Jenn Hickok. “Here’s to more playoff weekends ahead—and more moments where Bills wins and community impact go hand in hand.”

For the past five seasons, Broadview’s Playoffs with a Purpose campaign has added to the fun and excitement of the Buffalo Bills playoff runs by investing in Western New York nonprofits based on how the Bills perform. This year, that commitment continues as Broadview pledges funds to fight cancer.

“At Broadview, our purpose is to change lives for the better, and Roswell Park is doing just that for people in the battle against cancer. That’s why we’re thrilled to support the Roswell Park Alliance Foundation through our Playoffs with a Purpose campaign,” said Broadview CEO Michael Castellana. “Thanks to the Bills win, and a heroic performance from Josh Allen, Broadview is donating $11,500 to Roswell Park, but we’re just getting started. When the Bills beat the Broncos in Denver this weekend, I expect our donation totals to be a mile high.”

Broadview will donate $10,000 to Roswell Park for each Bills playoff game, continuing with this Saturday’s Divisional Round game against the Broncos. The credit union will sweeten the pot by donating an additional $1,000 per point that the Bills win by this weekend.

Plus, if the Bills keep winning, Broadview will double its point-differential donation each game.

Since its inception, Playoffs with a Purpose has turned every point scored into meaningful support for local nonprofits. Previous campaigns have raised thousands of dollars for FeedMore Western New York, fighting hunger across the region.

Fans may make a gift to the Roswell Park Alliance Foundation at: https://www.roswellpark.org/giving