News
October 21, 2015Berkshire Bank named “Community Champion” Receives Seven Financial Marketing Awards
Berkshire Bank, America’s Most Exciting Bank® and The Berkshire Bank Foundation announced today that they were honored with seven Financial Marketing Awards for their work in the community and leading edge products. The Bank received the following prestigious awards:
Community Champion Award – for their overall philanthropic work
Civic Involvement Award – honoring their corporate volunteer efforts
Brand Award, First Place Winner – for their Celebrity X team ambassador campaign featuring hockey legend Ray Bourque and current player Milan Lucic
Deposit Award, Second Winner– for their Veteran’s Checking and 3x3x3 CD Products
Loan Award, Second Place Winner– for their Construction Loan Package
Public Relations Award- Second Place Winner –for their Hampden Conversion Communications
Service Award, First Place Winner– for their Client Services Package
All awards were presented at a ceremony at Mohegan Sun in Connecticut on September 23rd.
The awards from the Financial Marketing Association are the oldest and most respected financial marketing awards in New England. Their annual awards program honors banks and credit unions in Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine and Vermont for creative marketing and branding efforts while the Community Champion Award recognizes a bank or credit union for the difference they make in the community.
The Community Champion and Civic Involvement awards recognized Berkshire Bank and Berkshire Bank Foundation’s philanthropic investments in the community through their charitable grants, corporate giving, in-kind donations and employee volunteerism through their XTEAM® volunteer program. Annually Berkshire Bank and Berkshire Bank Foundation provide more than $2 million to important community organizations and scholarships to high school seniors with a record of academic excellence and financial need. In addition to financial support, the XTEAM®, their nationally acclaimed Employee Volunteer Program, provides employees with paid time off to volunteer during regular business hours.
The Brand, Deposit, Loan, Public Relations and Service Awards recognized Berkshire Bank as a brand leader with a community minded approach. The X logo branding represents a strong culture and mission to be America’s Most Exciting Bank. The awards demonstrate Berkshire Bank’s desire to help customers find life’s exciting moments.
