News

March 7, 2019

Berkshire Bank Announces New Website Launch

Berkshire Bank is proud to announce the launch of its newly designed website. The new site, developed in collaboration with ZAG Interactive, will improve the user experience by being more consumer-focused and easier to navigate.

The new website is designed to help customers at every step – from relevant resources on specific project pages to a solution finder that connects common customer needs with related products and services. The site also conforms to current ADA guidelines, making visitor usability a priority. Along with a refreshed design, the fully mobile-friendly site provides a seamless experience for customers to access their banking needs anytime, anywhere.

Key benefits of the new site include:

  • Fully mobile-friendly site – provides a seamless experience on a desktop, mobile device and tablet
  • Improved user experience – simple and easy to navigate, allowing customers to spend less time searching and more time learning about Berkshire Bank’s exciting products and service
  • New and improved look and feel – a seamless experience interacting with the Bank’s “Life is exciting. Let us help.” brand.

“The new website perfectly complements Berkshire Bank’s commitment to its customers with banking in the 21st century,” said Ken Seeber, SVP, MyBanker Leader. “The financial industry is at a place where it is shedding the traditional banking approach and transitioning toward a space where consumers desire banking at their fingertips. This website, along with MyBanker, give our customers the convenience of technology while providing the human touch in a digital age.”

The new website embraces Berkshire Bank’s colors and captures the Bank’s character through custom design elements. To create excitement and bring out the brand, the new website design uses relatable photography, iconography and subtle animation to position the Bank as a leading financial institution committed to its local communities. The website was designed in coordination with ZAG Interactive, a full-service digital agency based in Glastonbury, CT.

A link to the new website can be found here: www.berkshirebank.com