News
July 15, 2015SaxBST Ad Compaign Wins National Award From the Association For Accounting Marketing
SaxBST LLP (SaxBST) was recently recognized with a Marketing Achievement Award (MAA) by the Association for Accounting Marketing (AAM). The award was presented at the AAM 2015 Summit in Orlando, Florida. The campaign was cited for achieving and surpassing goals in the category of total advertising spend above $25,000.
SaxBST is the outgrowth of the 2014 merger between two prominent East Coast accounting firms— Albany based Bollam Sheedy Torani & Co., and Clifton, New Jersey based Sax Macy Fromm. Post-merger, the firm engaged Results Advertising, based in Hasbrouck Heights, New Jersey, to develop an advertising campaign to communicate a unified brand for the firm, reinforce its reputation among the various industry niches the firm serves, and complete an overhaul of its print and online advertising presence. SaxBST As a result of the AAM-honored campaign, SaxBST has a well-branded and strategic presence in regional business and consumer publications, ads in various industry trade publications, and a corresponding digital campaign including banner ads appearing in various media outlets and e-blasts.
“The merger, and the subsequent partnership with Results on this campaign, provided the opportunity to effectively reshape our image,” said Michael Murray, Marketing Manager for SaxBST. “It has reinforced our brand as an even stronger firm in the industry sectors we have long served. We are extremely pleased with the new creative, and are thrilled at being recognized with an AAM Marketing Achievement Award.” AAM promotes excellence and elevates the professional stature of marketing, business development and other practice growth professionals in the accounting profession. Founded in 1989, the organization has more than 700 members.
SaxBST is a multi-disciplinary, forward-thinking accounting, tax and advisory firm serving the needs of closely held companies, family-owned businesses, not for-profit and governmental entities, and high-net-worth individuals. The firm’s Governmental and Municipal Services Group has extensive experience providing auditing, accounting and financial consulting services to municipal electric utilities, public authorities, and governmental departments and agencies on the county, city, state and federal levels.
Based in Albany, N.Y.; Clifton, N.J.; and New York City, SaxBST has been ranked among the Top 100 firms in the nation by Inside Public Accounting and Accounting Today, as well as one of the top five performing firms in the Northeast Region by Inside Public Accounting.
