News

Skin Deep Naturals Expands Into Market 32

Skin Deep Naturals, a fast-growing, woman-owned beauty and wellness brand based in Upstate New York, is proud to announce a retail expansion into Market 32 by Price Chopper. This exciting step marks a major milestone for the brand and furthers its mission of making high-quality, affordable self-care accessible to communities across the Capital Region and beyond.

Founded by Octavia Maxwell, a dedicated entrepreneur and mother of two, Skin Deep Naturals offers hand-crafted, natural skin and hair care products that prioritize self-care, confidence, and clean beauty. This limited-time Holiday launch will feature a curated selection of the brand’s signature Holiday Whipped Body Butters, including bestsellers like Eggnog, Holiday Cookies, along with theirFoodie Body Buttercreams featuring signature scents of Pina Colada and Cinnabon. All products are formulated with rich butters and oils that nourish the skin and delight the senses.

“This is about more than skincare—it’s about self-care,” says Maxwell. “Our products are created to help people feel good in their skin, and we’re so excited to bring that experience to even more homes through Market 32 this holiday season.”

The expansion comes on the heels of successful placements in regional co-ops and markets such as Franklin Square Market, Four Seasons Natural Foods, Healthy Living and Honest Weight Food Co-op, as well as partnerships with educational programs, youth centers, and organizations like the City of Albany School District and Connect Center for Youth.

Skin Deep Naturals will be featured in select Market 32 stores throughout the Capital Region.

Skin Deep Naturals is a certified MWBE beauty and wellness brand founded in 2017 and re-launched in 2023 with a mission to empower individuals—especially women and youth—through self-care practices. The brand offers a full line of small-batch, ethically sourced skincare and hair care products, including body butters, glow oils, soaps, scrubs, and a variety of haircare products. Learn more at www.skindeepnaturals.shop