News

February 16, 2022

Mohawk Honda Receives Two Prestigious American Honda Motor Co. Awards

Mohawk Honda earns two prestigious awards from the American Honda Motor Co. The fourth-generation family-owned dealership is named a President’s Award recipient and a Masters Circle recipient for 2021.

This is the 12th consecutive year in which Mohawk Honda has received the President’s Award, making them one of 91 in the nation and the only dealership in upstate New York and Vermont to receive this recognition.

The President’s Award recognizes dealerships for sales and parts/service. The sales program is designed to encourage excellence in sales effectiveness. And, the parts/service program is designed to encourage excellence in dealer service effectiveness and genuine parts and customer service effectiveness.

As for the Masters Circle Award, Mohawk Honda is a returning recipient, ranking in the top 50 dealerships for annual new vehicle sales volume while creating an outstanding customer experience.

To qualify for the Masters Circle honor, dealerships must sell a total of 2,000 or more new vehicles annually, meet specific quality and customer experience goals and gain the approval of the Honda Zone Manager, along with other qualifications.

Honda provides each Masters Circle dealership with an elegant trophy to symbolize its extraordinary sales efforts.

“At Mohawk Honda, we go above and beyond for our customers and that could not be possible without all of the hard-working individuals we have at our dealership,” said Jeff Haraden, president of Mohawk Honda. “I owe this honor to all our employees who contributed time and effort to the success of Mohawk Honda.”