News
April 21, 2021Saratoga Springs City Center Partners with Total Events, LLC to Re-Imagine Trade Shows
Saratoga Springs City Center (“the City Center”), announced they have partnered with Total Events to re-imagine trade show set-ups with safety and COVID-19 protocols in mind.
Gone are the days of aisles packed with attendees, handshakes and hugs, people grazing on sponsor provided food & beverage as they browse the trade show floor- at least for now. As the convention and meeting industry begins to emerge from the COVID-19 lock down the entire business of trade shows must be redeveloped. Health concerns from COVID-19 is the reason this change is occurring but it’s also time for the industry to consider how to make the forced change result in better return on investment for the vendors, hosting organizations and attendees.
The mock trade show set-up will be available for meeting planners, trade, and gate show organizers to walk through and ask questions from 10am-4pm on Tuesday May 4, Wednesday May 5, and Thursday May 6. Representatives from the City Center and Total Events will be available to discuss the set-ups and those interested are encouraged to call the City Center at 518.584.0027 to schedule a time to view and discuss the set-ups; all COVID-19 social distancing protocols will be observed.
“We are very grateful to Rich and Melissa Carrier, owners of Total Events, for suggesting this idea. Our sales team has been discussing with our decorating partners and clients for over a year how to re-imagine trade shows safely and effectively, this is a collaborative and valuable first step in the process” said Ryan McMahon, Executive Director Saratoga Springs City Center.
“Trade Shows are so much more than a place to grab some swag, meet up with industry friends and grab a cup of coffee. They provide lead generation, sponsorship opportunities for organizations, brand awareness and opportunities to launch a new business”, said Melissa Carrier, Total Events, LLC.
The mock trade show set-up will feature a variety of ideas to help shows re-start with social distancing protocols in place such as: registration areas that are easily sanitized between attendees, a variety of booth configurations that meet social distancing requirements, wider and one-way traffic aisles.
