News
November 1, 2019Siena Marketing Campaign Receives International Award
The Siena College Guarantee – $52,000 in scholarships, your degree in four years or the rest is on us, and custom career prep – helped the College land a record freshman class this fall. It also garnered Siena a prestigious international marketing award.
Siena received a MarCom gold level award from the Association of Marketing and Communication Professionals (AMCP) in the Strategic Communication/Marketing Promotion category. Siena is listed as a 2019 winner alongside such famous brand names as IBM, Google Cloud, Morgan Stanley, Universal Orlando Resort, MBTA and the Austin Film Festival.
MarCom Award submissions are judged by industry leaders who evaluate about 6,000 print and digital creative work entries from dozens of countries each year.
The winning citation reads: “The $52,000 scholarship guarantee allows Siena to talk about affordability in a simple, compelling way. It then opens the door to other Siena value points, including on time graduation, career preparation and success, as well as the opportunity to customize curriculum.”
Tactics for the Siena Guarantee campaign included targeted display, video, social media, Pandora, and over-the-top (OTT) ads, as well as paid search, email marketing, direct mail and short message service (SMS) marketing.
Siena partnered with Troy-based Creative Communication Associates on the campaign.
“It’s exciting to see the Siena name recognized with this international award alongside some of the world’s best-known brands,” said Jason Rich ’98, Siena’s director of marketing and communications. “The campaign, which built upon the College’s decades-old commitment to working with families to make a college education affordable, opened the door to new audiences. It allows us to share our entire value proposition with more people. This helped drive record visitors to campus where the entire community delivered a best-in-class experience that improved our outcome.”
