News
October 3, 2017Sandy Mardigian, President of SMS Media, Receives Data-Driven Marketing Certification
Sandy Mardigian, President of SMS Media, has just completed a Certification in Data-Driven Marketing through the Johnson Graduate School of Management at Cornell University.
In this era of the ever-changing media landscape, Sandy is a constant student of trends in advertising and media. She specializes helping clients make the right decisions – about their customers, what communications channels will reach them, and what messages will engage them.
“As Marketing and Media Strategy continue to evolve from the Digital era to what is now being called ‘The Cognitive Era’, understanding and utilizing data to drive decision making becomes critical. We will continue to grow and refine our skills in this area, to offer our clients state-of-the art capabilities.”
