Events Calendar

BusinessU: Who Are You? What Do You Stand For? And Why Should I Care?

October 25, 2018
8:00am - 10:00am


One of the most important aspects of any business, large or small, retail or B2B, service or product based, is to stand for something. Sounds simple, yet many of today’s companies fall short of knowing what separates them from their competitors and positioned on the leading edge in their industry.

Consumers engage in multiple touch-points, but are these experiences valuable?

As you start to plan for 2019, this interactive session will take you through a “Think Before You Build™” process to determine the essence of “Who are you?” before blindly going down a marketing and communication pathway. You will walk away with thoughtful action items that are often overlooked when creating an engaging brand experience.

Instruction by Jaime Butler Binley, Brand 21, LLC
Tuition: Member $40; Non-member $75

Presenting Sponsor



Capital Region Chamber
5 Computer Drive South Colonie , NY

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