Events Calendar

BusinessU: Strategic Marketing – Key steps to make your marketing investment work for you

May 15, 2019
8:00am - 10:00am



Marketing your company is about more than making decisions on what advertising to buy or what to post on social media.  It should be a strategic plan focused on creating meaningful relationships with the customers who are going to provide your future growth. 

This workshop will lead you through the process of creating a plan that works for your company including:

  • Analyzing the current environment
  • Developing short- and long-term goals
  • Defining your target customers and the media channels they prefer
  • Crafting the messages that will resonate with your audience
  • Creating a mechanism to measure success 

Instruction by Rita Cox, Cox Marketing Solutions, LLC
Tuition: Member $40; Non-member $75

Presenting Sponsor


Capital Region Chamber
5 Computer Drive South Colonie , NY

For more information: