Events Calendar

BusinessU: Employer Brand Strategy to Attract, Engage and Retain Top Talent

March 10, 2020
8:00am - 10:00am

What happens when an employer is perceived as a great place to work and delivers on that promise? Well, the quality of job applicants increases. Attrition is reduced and employees feel a greater sense of pride and ownership. Engaged employees are happy employees who then work hard and help increase profitability. You would think it’s that simple, right?

Consider these facts:

  • Only 13% of employees feel engaged at work and companies with engaged employees generate 22% more profitability (this means 87% of your workforce is either not engaged or only somewhat engaged).
  • Chances are that your competition has already embarked upon Employer Brand Strategy to attract top talent
  • 68% of HR Professionals report having difficulty hiring

If your goal is to NOT be an above data point, but to deliver incredible employee experiences at every touch point, then join us for this interactive workshop. Learn how to create a vision and plan that will attract, engage, and retain a high-performing workforce that will help you exceed your business goals and clearly market how awesome your business is!

Instruction by Catharine Potvin, Stragility, LLC; Miriam Dushane, Alaant Workforce Solutions and Michael Fallone, id29

Presenting Sponsor


Capital Region Chamber
5 Computer Drive South Albany , NY

For more information:

Email: [email protected]