Business Library

The Capital Regional Chamber's Business Library is filled with informative, relevant articles for growing a business and advancing your career. If you are a Chamber member and would like to contribute to the library, e-mail Gloria Baker or call 518.431.1421.

Why Workplace Wellness is Important

Karen Smith - Director, Health and Wellness Services | Rose & Kiernan, Inc.
According to the U.S. Department of Health and Human Services: 59% of employees do not get adequate exercise 50% or more have high cholesterol 27% have cardiovascular disease 26% are overweight by 20 percent or more 24% have high blood pressure Employee health affects more than just medical costs. A healthy workforce is a more productive workforce. Did you know that between 70 to 90 percent of health care spending is caused by preventable, modifiable health risks such as the ones ...

Push the Easy Button

Michael Holtzman - President | Gavant Software
Today, businesses have many advantages when opting to use custom Web applications. A web application is internet-based software that simplifies and improves workflow. Unique applications can be used internally or externally for employees and customers alike. Web applications are designed to: Streamline tasks – Combine your current multi-step processes into a simple and automated solution. This eliminates sifting through files, folders, postits, spreadsheets and documents. Centralize ...

Strategic Planning or Strategic Dreaming: Which are you Doing?

Deborah Mackin - President and Founder | New Directions Consulting
So many businesses and organizations are facing futures of uncertainty or tremendous demands; some need to reinvent themselves; others must transform into something completely new and different. The current strategic plan may now be obsolete, even while still in design. As we look to generating new plans, I believe there are some important things to keep in mind. It is helpful to look at an organization at three different levels: tactical, operational and strategic. Tactical refers to ground ...

Beware of Purchasing Proprietary Credit Card Processing Terminals

Michele Coons - Director of Member Service | Retail Council of New York State
When you purchase or lease a credit card processing terminal from your processor, make sure it is not a proprietary terminal before you sign a contract. A proprietary terminal can only be programmed to work with one or two specific processing companies. If you find better rates with another processor and wish to switch, you may have to purchase a new terminal and you may be out thousands of dollars. To find out if the terminal you are about to purchase can only be programmed by one or two pro...

Everything Is An Offer: A Tip from the World of Improv

Kat Koppett - Founder | Koppett + Company
For those of you who may not be familiar with the form, improv is the art of making stuff up. Improvisers work collaboratively to entertain diverse audiences by taking their suggestions and building stories, scenes, whole plays, in real time with no script or pre-planning. Sound scary? Perhaps. And it is what most of us do in one way or another every day. Increasingly, business professionals are recognizing how similar their tasks are to those of the improviser. As the world moves faster and ...

Marketing Aggressively … Now’s the Time

Cindy Hermann - Partner | Mogul Marketing
You’re good. Your company’s good. You’ve got great products. Now’s the time to let people know it. It is easy to stand out when half the world is afraid and hiding. Many businesses are thriving. People are going to less expensive restaurants that deliver wholesome, reassuring, value. People are going for therapy to help them cope with their 401k statements. People are going to classes to learn new skills and increase their marketability. Alternative energy is thriving. There is opport...

Making the Pitch

Rebecca Eppelmann - The Troy Record
For many women – some of the most savvy consumers – it’s hard to believe that marketing affects how they shop. Female shoppers are often convinced that they buy products like deodorant, makeup, and even clothing based on price and previous experience – not because someone sitting in a corner office had them “figured out.” However, many studies point out that this independence in consumers is a fallacy. Even if you don’t have yourself figured out, companies devote a great deal of...

Creating a Successful Image for Your Business

Susan Vellano - Director of Operations | Best Cleaners
Think about how you present yourself. This is most critical if you are a service business… and who isn’t in the service business? (If you have clients, you are in the service business) The impression you create in face-to-face contact must reflect your position in the market and create a market opportunity for your business every time you speak to others. People are seeking your credibility on the product or service you sell. Convincing others of your credibility requires two key elements: ...

Marketing Yourself

Denise Horan - Principal | Integrated Management & Sales Consulting
What is the importance of a personal marketing plan? What do you think about when you hear someone talking about his or her “marketing plan”? You probably are thinking they are talking about their company’s plan to promote their products and services. Have you ever considered that you may need your own personal marketing plan to promote “you”? During these uncertain economic times, it may be worth planning your own personal marketing strategy. If you are a business owner, work in...

From Crisis Management to Controlled Management

Lisa Dunbar - Senior Project Associate | New Directions Consulting
I’ve heard it said many times by managers that “I work best under pressure,” or “I’m constantly being pulled into one crisis after another all day long.” The talk of crisis management for many leaves them exhilarated, excited and empowered by the unpredictable, feeling good at the end of the day that the problems of the moment are solved. Okay, maybe I’m exaggerating a bit. The truth is, that as years go by, we develop consistent work habits, and because we are creatures that st...

Leadership Investors

Leadership Investors are committed businesses and organizations that take a leadership role in our work to accelerate business growth and prosperity in our community.