Jaime Butler – Binley

Jaime Butler – Binley is well-versed in brand strategy and integrated marketing campaign development across global, national and local markets and has built some of today’s most recognizable brands including Abbott Laboratories, American Express, Ann Taylor, AT&T, BMW, Cengage, Emma Willard School, L’Oréal & Lancôme, Pfizer and Starwood Hotels & Resorts.

Jaime’s career began in New York working at agency giants Digitas, LBi and Publicis. She was an early adaptor to the digital world and launched Ann Taylor’s first Ecommerce website in 1999. After bidding farewell to Madison Avenue, Jaime returned to her hometown of Saratoga Springs where she served as Group Creative Supervisor at Palio, a leading healthcare and pharmaceutical agency. She went on to found and serve as Creative Director of B-Squared Integrated Marketing before founding Fingerpaint Marketing where she headed up creative and brand strategy as the company’s Global Creative Director.