BusinessU: What’s All This Talk About Brand?February 27, 2018
8:00am - 10:00am
Brand has become a buzzword, and not just in the marketing world. Companies, institutions, and even individuals talk about their “brand.” But what exactly is brand? Many times it is misunderstand purely as a “logo,” yet it is much more than that. A brand is about the culture of a company (or person or place) and what people feel when they think about that company. In this session we’ll review brand development, strategy, and implementation. You will leave with action points to help you define your company’s brand and whether your communications are aligning properly.
Instruction by Kelly McMurray, 2communiqué
Tuition: Member $40; Non-member $75
Location:Capital Region Chamber
5 Computer Drive South Colonie , NY