Business Library

The Capital Regional Chamber's Business Library is filled with informative, relevant articles for growing a business and advancing your career. If you are a Chamber member and would like to contribute to the library, e-mail Taryn Farewell or call 518.431.1451.

4 Ways Your Business Can Benefit from Blogging

Karen C. Lombardo - Founder and President | Put Another Way LLC
Blogging can help promote a business, from increasing traffic to the website to engaging and converting new customers. Embracing the thought of blogging can be empowering. Writing about your company offers a unique way to communicate with your customers and prospects outside of or in conjunction with social media. There is a great deal of energy and influence that can be released when you embrace blogging. 4 ways businesses can benefit from blogging The benefits of bloggin

What is the Difference Between a Domain Name and Web Hosting?

Karen C. Lombardo - Founder and President | Put Another Way LLC
Our clients ask us almost every day to explain the difference between a domain name and web hosting. We understand it can be confusing for a start-up company already overwhelmed with the process of launching their new business. What is a domain name? Your domain name is the website address that visitors will type into a browser’s URL. For example, A super easy explanation comes from “Internet is basically a giant network of com

A Look at Sales in the Post Pandemic World

Denise Horan - Principal | Integrated Management & Sales Consulting
“When written in Chinese the word crisis is composed of two characters – one represents danger; the other represents opportunity.”  - John F. Kennedy Sales professionals have spent decades “out in the field” – building relationships, bonding, reading body language and even entertaining. That all stopped in March of 2020. Everyone was sent home. Of course, we were hoping it was short lived, only a temporary break. Months later we know that many of the cha

Four Things to Consider When Putting Your Annual and Quarterly Plans Together

Dan MacIvor - Certified Business Coach | Action Coach
1. Write Them Down Inc. magazine writes that. “You are 42 percent more likely to achieve your goals if you write them down. Writing your goals down not only forces you to get clear on what, exactly, it is that you want to accomplish, but doing so plays a part in motivating you to complete the tasks necessary for your success.” So, block out some time in your calendar to sit down and write out your goals. Make it non-negotiable, like a Do

Seek Out Your Staff’s Disabilities – and Strengths

Chip Richardson - Instructor | Griffin Gorge Associates
You are a leader, commanding your team through the difficult times we are always in. Your skills will bring them to achieving new heights for your business or organization. In building your staff, you must select people based on their ability to contribute to the team effort. No person is the perfect over-achiever for all the skills needed for your team, including yourself. Instead, we are human beings with strengths and flaws. You, as a leader, need to build a team that brings the talents of

Solving the Core Problem

Chip Richardson - Instructor | Griffin Gorge Associates
As a business leader, you are faced with solving problems every day. Most are routine in nature. Some will have far reaching impacts. In either case, to fix the symptom you are looking at, you need to identify the core problem. Years ago, I was a store manager for a national chain. The VP was sitting in an office in Manhattan with about a dozen of us store managers. He was asking how to deal with the plethora of clearance bedding inventory in the stores. Everyone piped up and started making a

What You Didn’t Learn in Law School Impacts Your Ability to Attract Clients

Denise Horan - Principal | Integrated Management & Sales Consulting
Do you need to attract clients to your legal practice? Unless you have too many clients, you have a marketing problem. Consider the following evidence: Law schools do not teach marketing. You gained a wealth of knowledge as a law student except how to market that expertise to gain clients. While you’re a legal expert, you’re probably clueless about business development. Law firms expect lawyers to bring in new clients. You prove your worth, in part, by bringing in ne

Why Workplace Wellness is Important

Karen Smith - Director, Health and Wellness Services | Rose & Kiernan, Inc.
According to the U.S. Department of Health and Human Services: 59% of employees do not get adequate exercise 50% or more have high cholesterol 27% have cardiovascular disease 26% are overweight by 20 percent or more 24% have high blood pressure Employee health affects more than just medical costs. A healthy workforce is a more productive workforce. Did you know that between 70 to 90 percent of health care spending is caused by

Push the Easy Button

Michael Holtzman - President | Gavant Software
Today, businesses have many advantages when opting to use custom Web applications. A web application is internet-based software that simplifies and improves workflow. Unique applications can be used internally or externally for employees and customers alike. Web applications are designed to: Streamline tasks – Combine your current multi-step processes into a simple and automated solution. This eliminates sifting through files, folders, postits, spreadsheets and document

Strategic Planning or Strategic Dreaming: Which are you Doing?

Deborah Mackin - President and Founder | New Directions Consulting
So many businesses and organizations are facing futures of uncertainty or tremendous demands; some need to reinvent themselves; others must transform into something completely new and different. The current strategic plan may now be obsolete, even while still in design. As we look to generating new plans, I believe there are some important things to keep in mind. It is helpful to look at an organization at three different levels: tactical, operational and strategic. Tactical

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